18 Jan 2021
How is it going? Feeling good and back to work already? If you are, here’s our selection of the best programs for this February. If you aren’t yet, still read it: we have gathered the most promising programs that will inspire you.
Let’s focus on the most topical questions: what products and services to promote in the last month of winter, and what creatives to employ.
Important! Always pay attention to the GEOs which your affiliate programs target. For this article, we have chosen countries from the WW (worldwide) category: Europe, USA, India. However, some programs have prefixes that help you determine which country the program belongs to (for example, It for Italy, Pl for Poland, In for India).
Studies show that despite the economic crisis, people are still ready to spend money on a gift for their beloved person. This means there are good—even great—perspectives for gaining income!
An obvious choice is gender-based gifts, and we hope it won’t look inappropriate. For ladies, the safest options are underwear, bed linen, jewelry, flowers, stuffed toys, confectionery, and spa coupons. For men, those are perfumery, electronics, workout/sauna gadgets. No matter the gender, people will be glad to have things for romantic episodes. But be careful: you may want to advertise such products on dedicated websites or blogs only.
Feel free to use a more creative approach and suggest to users, through banners, and content, that they surprise their partner with something exceptional. For one, AliExpress offers myriads of cute gimmicks. Learn from collections (like this one) or do your own research. Gifts for couples (e.g. same or mutually complementing jumpers) can do.
Fun fact. It’s not just the beloved ones whom people buy presents on Valentine’s Day; it’s also their pets! You can use this knowledge in your ads.
Furthermore, you can even show Valentine’s Day ads to single people—using CTAs like, “Treat yourself. Love yourself! Order some delicious food (or buy the thing you’ve been dreaming of for a long time).”
For plant and flower connoisseurs
It’s time to prepare the plants for seeding and buy some gardening gear. Invite the users to upgrade their tools, buy seeds and plants, and prepare fertilizers seedlings. By the way, February is the perfect timing for seeding flowers. Remind plant enthusiasts that they need to prune and whiten their trees.
Also, demand for building materials recovers in February: people start buying them for future use in the upcoming warm season.
Old-new pandemic trends
The worlds keep shaking from the new waves of the coronavirus spread. And as we see, the numbers only grow worse after the holidays—which means we are going to experience more restrictions.
But there is a silver lining. People continue to care about their health (especially after idle holidays), communicate with important people, and do hobbies. Online services are overwhelmed with traffic again, including numerous physician consultations, online education, and courses. Food and medication delivery is still demanded. You’d better focus on healthy food. Also remember home-training equipment and winter activities gadgets.
Also, statistics suggest that February is one of the peak months in terms of gaming console-related queries. Obviously, desktop games are also much-in-demand these days.
China and beyond
Chinese New Year falls on February 12 in 2021. By the way, this holiday is celebrated not only in China but also in other countries—for instance, the US. Remind people of this event with fancy creatives and direct traffic to Eastern souvenirs and apparel, sweets, tea sets, liquors, and books.
February is the time for fashion weeks that take place in London, Paris, and Milan. Though the pandemic has disrupted the format, they are still newsworthy events you may want to leverage. If you work with content, compose show-related texts, invoke nostalgia (inviting people to recollect how the events looked before the COVID thing), and tell about the current trends. You will inspire people and they will want to treat themselves with flamboyant clothes and accessories.
On February 7, American football fans will enjoy the Super Bowl, the final game that determines the champion of the National Football League. Stadiums don’t see as many people as they used to. But you can propose that people who are going to watch the game on TV, order food or even buy a cool TV set to observe the event.
And don’t forget about Chinese New Year and Groundhog Day.
In Israel, Purim is celebrated on February 25th. People traditionally exchange gifts, mostly edible stuff and different kinds of trinkles.
Weight into the new year with fresh ideas and high spirits!