Do you want to check if you know everything about affiliate marketing and that your offer has all necessary aspects? Take our test to find it out.
Based on which parameters shouldn’t advertisers choose the affiliate networks?
Transparent and detailed statistics
Traffic quality control
Which hold time is it better to set?
A couple of days is enough — the less the period is, the more publishers will join the offer
A month — it is an average hold time.
It depends on the term of delivery, payment and guarantee return.
Which type of company is most likely to have high sales through affiliate marketing?
Online store selling accessories
Real estate agency selling business class apartments
Online auto shop selling Maserati, Ferrari or Porshe
What is the average time that an advertiser should provide to publishers to test promotional campaigns?
Two weeks, as advertisers need to know if a publisher is efficient as soon as possible
One month will be enough to test one campaign and to see if it works
Three months is the average time which publishers need to test several campaigns and to choose the most effective one
What is the drawback of the integration through the tracking code?
The page with the code may fail to load
It is too sophisticated and takes much time to implement it
To do so, the networks need an access to the server database
In the reports on publishers you see that the CR (of clicks to actions) of one publisher is over 80%. What will you do?
That’s impressive, we need to praise him and provide some bonus for such work
Not sure that it is enough, we require 90% of CR as minimum
It looks suspicious so it’s better to check the detailed reports on this publisher: the number of orders, the percentage of approvals, the ad spaces, the sums of actions and also compare it to your own statistics
What should be indicated in the section “Regions” (geo)?
All countries and cities where the goods are delivered or the services are provided by the advertiser
All the countries and cities where customers can visit an actual shop (or office).
If an advertiser ships goods to more than 10 countries, “Whole world” can be indicated in the section “Regions”
How often should the reconciliation be made?
Once in a quarter (when a company compile the quarterly reports
Never, the manager from the affiliate network will do it and will tell us the results
As often as possible because only after reconciliation the publishers will get the deserved reward
What should advertisers do with the incentive traffic from active advertising systems?
This traffic type is of high quality as it is incentive, so it is very unwise to forbid it
The same as with other traffic types, advertisers should allocate 3 months to test this type
The advertiser should disconnect the publisher as it won’t bring any real results
When should advertisers upload coupons and deals to the affiliate network?
Right on the day when a sale starts
A couple of days after a sale starts so that advertisers firstly attract traffic by themselves
A couple of days before a sale starts so that publishers can get ready and place the creatives on their ad spaces
How long can a cookie lifetime last?
Not more than 30 days
One user session (from the moment when a user opens the website till the moment when he closes it)
The lifetime is almost unlimited — from one user session up to a year or more
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