Traffic is an essential part of affiliate marketing and publishers should understand which types of traffic exist, how to measure it and what to do with it.  So take the test and find out if you are the chosen one!


What do we mean by website traffic?
Traffic of users who are waiting in the queue to load the website
Users who visit a particular website and perform some actions
All users on the Internet

Correct!

Wrong!

Which traffic type doesn’t exist in affiliate marketing?
Road traffic
Contextual advertising
Traffic from teaser networks

Correct!

Wrong!

Which channels of promotion aren’t included in SMM?
Facebook
Email
LinkedIn

Correct!

Wrong!

What is adult traffic?
Target audience of 18-year-old and older
The traffic driven from the websites with adult content
The traffic driven from the websites for retired people.

Correct!

Wrong!

What is mobile traffic?
Users who have mobile email application
Users who use mobile phones to search for goods and services
All mobile phone users

Correct!

Wrong!

What is targeted traffic for an advertiser?
Users who surf the Internet for some certain reason
Publishers who has targeted audience
Users who are the potential customers of the advertiser’s products/services

Correct!

Wrong!

Which of the following audiences we can assume to be targeted for the products mascara and eyeliner?
Male, of 95-year-old, living in Brooklyn
Female, 20-25-year-old, living in the countryside where the advertiser doesn’t ship the product
Female, 18-35-year-old, living in Brooklyn

Correct!

Wrong!

Which traffic type is forbidden in affiliate networks?
Brand biding
Cookie stuffing
API traffic

Correct!

Wrong!

What is CR?
Conversion revenue
Content repost
Conversion rate

Correct!

Wrong!

What is the metric which shows the number of people clicked on the link after seeing the ad?
CR
CTR
CRT

Correct!

Wrong!

Which metric should we use if we want to measure the cost of each attracted purchase?
CPM
CPS
CPL

Correct!

Wrong!

What is the conversion rate (%) of leads to sales if a publisher attracted 250 leads which converted to 19 sales?
13,1%
7,6%
20%

Correct!

Wrong!

What is the CPS (Cost per sale) if we have spent 50 USD to attract 94 sales?
1,88 USD
0,45 USD
0,53 USD

Correct!

Wrong!

What is the CPL if we have spent 100 USD and attracted 308 leads?
0,32 USD
3,08 USD
2,69 USD

Correct!

Wrong!

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3 Comments
  1. This article is interesting, but for the question ‘What is the conversion rate (%) of leads to sales if a publisher attracted 250 leads which converted to 19 sales?’: My answer coincides with your answer but still counted wrong :), please note this technical error. Anyway, thank you!

    1. Hi! Thank you very much for noticing our misprint, you are absolutely right!

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